With software like Swift Polling, you can create and run surveys in just a few clicks. While it might not take a lot of work setting up your surveys, chances are you still put a lot of thought and effort into coming up with the best survey questions to collect the data you need. And with all of the other things on your plate on any given day, you want to get the most value from every single survey. The good news is, there are a few different ways to get repeated value from a single set of survey data!
3 Ways to Get Value from the Same Survey
Today, we’ll tell you all about repurposing your survey data to help you make the most of every single poll you run.
Send your survey out again
You might think that once you distribute a survey, it has run its course. But the truth is, you can use that very same survey multiple times to keep collecting valuable survey data.
This works because unless you had a 100% survey response the first time you ran your survey, there’s a very likely chance many of your customers, team members, audience members, etc., haven’t participated in the survey yet.
Not to mention, your customer base will grow over time. You can keep sharing that same survey each time new subscribers join your email list, for example. Or, you can embed your survey directly into your website so visitors have access to it at any time.
Track changes over time
Another powerful use for your survey data is tracking changes over time.
Further, there are two different ways to do this. First, you can repeat the survey with the same group who completed it the first time. Alternatively, you can share the survey with a different group and see how their responses vary from the first group who took it.
What’s particularly interesting about repeating the same survey with the same group is the ability to see how their experiences, opinions, and attitudes change over time. This can be especially useful if, for example, you have recently made changes to your product or service. Running the same survey will tell you about the success of these changes and what your audience thinks of them.
Running the same survey with a different audience, on the other hand, can tell you things like how your customer base is changing.
If you do plan on using survey data as a benchmark and repeating that same survey, there are a few important things to keep in mind. For starters, be sure you’re distributing the survey to a group with similar demographics. Otherwise, you risk skewing the results and not collecting accurate information. Additionally, you’ll want to keep your sample size consistent across each group.
Make a stronger case
Finally, you can repeat a survey to collect survey data that helps you make a stronger case over time. While a single survey might be enough to convince investors of the interest in your product, for example, multiple surveys saying the same thing is even more powerful!
If you plan on using survey data to make a point or an argument, here are some of the best practices to follow.
- Repeat the survey on different days of the week, times, and seasons
- Share the survey on a variety of mediums to reach the widest audience base as possible (for example, on your website, in emails, and on social media)
- Distribute the survey to different demographics
Each of these best practices can go a long way to proving your case if you’re using survey data to do so. To make a point, you want to show that your survey findings are consistent across multiple mediums, different demographics, and any time of the week/day/year.
Collect Valuable Survey Data with Swift Polling
Are you ready to start collecting valuable survey data and using it in a number of ways? We’ve got all of the tools and tricks you need to start! You can create a survey or poll in just a few clicks and start collecting data right before your eyes. Click here to learn more about different ways to use live polling.
Did you learn a lot about survey data in this post?
Take a look at these three posts next:
- Using Polling Data to Shape the Future of Your Business
- 5 Tips for Phrasing Poll Questions
- 5 Reasons No One is Responding to Your Surveys