You put your heart and soul into writing a survey to share with your respondents. You’re excited to collect the data you need to move forward in the best direction for your business. There’s only one problem…no one is responding to your survey!
So, if you’re getting nothing but crickets for your surveys, there are some things to ask yourself that might help you find out why no one is responding to surveys you create.
5 Reasons No One is Responding to Your Surveys
Here are five of them.
Are my survey questions too long?
We’ve all been there…you start completing a survey only to find out you’ve just subjected yourself to a lengthy survey you really don’t have time for.
If you’re noticing people aren’t responding to your surveys, this is something to be on the lookout for. Each question should be as simple, straightforward, and direct as possible. When each question consists of several sentences, your audience can quickly feel overwhelmed. Then, one of two things can happen.
First, they might skim over the content to get the gist of the question. In the process, they miss out on important elements of the questions and end up answering inaccurately. Then you’re left with useless data that doesn’t get you anywhere!
Alternatively, they could just quit the survey altogether. They won’t even bother to skim the long questions and instead opt to X out.
Don’t let this happen to you! Keep your survey questions as short and sweet as possible to help your response rates.
Is the survey itself too long?
If you’re thinking “All of my survey questions are only one sentence long…it can’t be that!” Bear with us! Maybe your survey questions are just the right length, but there are too many of them! Even the most patient respondents can get overwhelmed when faced with dozens and dozens of questions in a single survey. Try to eliminate any unnecessary questions or questions that essentially get you the same answer.
Whenever possible, try to limit your survey to about five to ten questions.
Are my survey questions unclear?
Another reason your audience isn’t responding to surveys is if the questions are unclear or confusing. Try to look at your poll with a fresh set of eyes. Are there any questions that might be misleading, confusing, or unnecessary? These could be scaring your respondents off, so to speak, so it’s worth taking the time to reword them.
Is the objective of my survey unclear?
One of the best strategies for creating surveys with high response rates is expressing the objective of the survey right off the bat. For example, at the beginning of your survey, you could include a short paragraph that says something like this:
“By taking the time to complete this survey, you are directly helping us improve our customer service experience. We take these poll results seriously and we rely on the information you share with us to improve your experience with our business. We appreciate you taking the time to finish this survey today!”
Alternatively, you could say something like:
“The objective of this survey is to learn more about how our customers use our product. We want to know what works, what doesn’t, and anything we can do to improve your experience with XYZ. We greatly appreciate your time and thank you for completing this survey!”
Outlining your objective, no matter what it may be, is a great way to kick off your survey. It’s also a handy time to thank respondents for taking the time to do the survey in the first place. This can subconsciously incentivize them to complete it. Once you implement this strategy, you’ll start to notice more people are responding to surveys than ever before.
Have I incentivized my respondents to complete the survey?
We know that thanking respondents for taking the time to complete your survey is one way to incentivize them to do so. But sometimes it takes more direct methods to get them to take part.
You might also consider offering a number of other incentives, including a discount code if they complete the survey or the chance to win a prize if they finish the survey.
There are a number of advantages to offering survey incentives in addition to having more people respond to your surveys. For example, they can also help expand your reach and build goodwill with your audience. Curious about the other pros and cons of using survey incentives to get more people responding to your surveys? Click here.
Get More People Responding to Your Surveys with Swift Polling
Another effective way to boost survey response rates is with the help of online polling software like Swift Polling. Our polls are beautifully designed, easy to create, and even easier for your audience to complete. To create your first poll and sign up for free, click here.