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Audience Engagement: Top Strategies from Industry Leaders (Part 2)

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As a business that lives and breathes audience engagement, we can’t get enough of talking to leaders in other industries about their favorite strategies for engaging and exciting their audiences. In part one of this series, we spoke to a number of leaders about their favorite audience engagement strategies, including the use of live Q&As. 

Top Audience Engagement Strategies from Industry Leaders (Part 2)

Once again, we received an overwhelming number of responses—so much so we had to turn this into a two-part series! So, let’s begin. 

Incentivize Your Audience

First,  Martin Seeley, the Chief Executive Officer at MattressNextDay kicks us off with:

“As a CEO, I know the struggle of thinking about how to keep the customers from watching your live events or participating in them. There are indeed strategies to do this but it still depends on how you will implement them.

One of my favorite strategies regarding this is giving away prizes. This is tested to be attractive and very hooking. When you do live events, it is better if you prepare for it beforehand. Plan things and advertise the giveaway prize as part of the event. Be sure to make it clear that only those who will participate and stay till the end of the event will be qualified to join. Also, if you can have multiple winners, announce them one by one and have a time interval so that the audience will watch the whole event.”

Virtual Audience Engagement

Next, Chris Muktar, the founder of WikiJob.co.uk shares these three tips tailored to virtual event hosts:

“You’ll be able to take your virtual events to the next level by increasing audience involvement. You must create compelling events as a business owner because it’s quite easy for your audience to become sidetracked when attending events online. Here are the following techniques to make the virtual event more lively and more engaging:

  1. Sending Virtual Event Bags: Distributing audience event bags is a terrific approach to ensure virtual event involvement. Filling the bag with items that can be used throughout the occasion is a terrific idea.
  2. Social Media Contest: A common side effect of having a highly engaged audience is increased social media exposure. For your massive virtual gatherings, hold some social media contests. You must use an event hashtag at any event. This hashtag will be used by your audience when they post something about your event on social media.
  3. Creating a theme for the event: You can essentially take your audience through an experience – pre-event, during the event, and beyond – by theming your event.”

Gamification

Gamification is another audience engagement strategy that excites us over here at Swift Polling. As it turns out, it’s just as exciting to many other industry leaders!

As Samantha Moss, the Editor and Content Ambassador of Romantific puts it: “Games are an excellent method to both have fun and learn. If there are prizes, the audience will be more engaged. It encourages them to participate in the process.”

Then, Hilda Wong, the founder of Content Dog adds: “It’s not just about having fun; it’s about using the principles of games to guide your event toward success. Gamification promotes socializing and networking among attendees.”

Finally, Nelson Sherwin, the CEO of PEO Companies adds: “One of the most successful strategies I have found over the last year is starting virtual events with a game. It can be as simple as “Show-and-Tell” or as complex as “Ghost” (a popular word game). These games do a fantastic job of drawing attention and tend to start the day off right—particularly on Mondays! The remote workplace isn’t going anywhere anytime soon, and us managers need to be on top of our game when it comes to maximizing engagement across our team’s.”

Give Your Audience a Voice

Finally, we hear from Carla Diaz, the Cofounder of Broadband Search:

“We always found that live polls were a good way to engage with the audience in the midst of a digital Q&A session. This particularly helps since it helps keep your audience on track as to what the conversation should lead into, but also gives you as the host the ability to keep the conversation on track. Live polling is also a great way to seemingly hint at information which could get the audience excited about certain events or details they have been waiting for.

Aside from that, taking questions from the audience also gives you the opportunity to address something which might be more prominent within your community and clear up any misunderstandings or issues. Just as well, you can choose which questions to take that will also add to the conversation which you might have not thought of initially. This can give you a chance to perhaps give you more time to prepare for the next topic of choice.”

Now it’s your turn to speak up! What do you want to hear about next when it comes to audience engagement, polling, Q&As, and virtual events? Let us know! 

 

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