Building your brand is no joke. If your brand isn’t already well-established and you’re starting from the ground-up, it probably feels like you’ll never be able to catch up—or keep up—with the competition. But that’s where great marketing comes in! A solid marketing team is one place to start.
Even better is ensuring your marketing team has all of the branding resources they need to help you build a lasting brand. One of our favorite resources is branding surveys. We’ll tell you more about those today, but we’re also going to share some other branding resources you don’t want to miss.
Branding Surveys & Other Branding Resources for Marketers
Branding surveys are beneficial for virtually any brand. But the same can’t be said for all branding resources. It may take you some time to explore the options and resources that suit your business yet. But one thing is for sure, once you find those things, you’ll be glad you did!
If your business isn’t using branding surveys yet, it’s time to start! As we explain in this post,
“One of the best ways to help create your brand’s ideal identity is first finding out where you stand with customers now. Do they view your brand the way you want to be viewed? Do they have an accurate idea of what your business offers? With brand identity surveys, you can find all of this out and more.”
We also go on to include a number of branding survey questions, including:
- List the words you would use to describe “Brand Name”
- How do you feel about this brand?
- Have you purchased from this brand before?
- Rate the likelihood you would recommend this brand to a friend, family member, or colleague
Other branding resources
Now you know how to use branding surveys to build your brand identity. But which other branding resources do marketers need in 2021 and beyond?
Here are some examples.
Books on branding
These are some of the books that every marketer should have on their self:
- Building a Story Brand by Donald Miller
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
- Branding Secrets: The Underground Playbook for Building a Great Brand with Very Little Money by Kevin Albert
- Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
- Branding in five and a half steps by Michael Johnson
Marketers have a lot on their plate. It’s not always possible to put everything else down and pick up a book. Enter: the magic of podcasts! There’s a time and place for podcasts that simply entertain you, but what if you can learn a lot about branding just by playing a podcast episode while you work?
Give one of these branding podcasts a try if you’re ready to explore this avenue:
- The JUST Branding Podcast, hosted by Jacob Cass and Matt Davies
- Making the Brand with Billy Draper
- The Brand Builder Podcast with Max Kerwick
- Let’s talk branding
Branding surveys are one of the best tools at your disposal as a marketer. But there are several others to include in your toolkit for the most comprehensive approach.
Swift Polling: In addition to branding surveys, Swift Polling helps you create interactive quizzes, games, polls, and other audience engagement tactics for building your brand and connecting with customers.
SEMRush: This gives marketers more than 50 branding tools all in one place. From keyword research to SEO audits and more, it has almost everything you need to build an online presence and establish your brand in the virtual world.
Analytics: It’s important to keep a close eye on a number of important metrics to determine what kind of impact your branding efforts are making, if any.
For example, be sure to set up Google Analytics on your website. This will tell you not only how much traffic your site gets, but how long visitors remain on your site, whether they visit a single page and leave, where your visitors are located, and much more.
There are also several social media analytics tools to explore. The right one for you can depend on the social media platforms you utilize in your marketing campaigns. For example, if you primarily use Instagram and Snapchat,Snaplytics will be a great tool to have on hand.
Exploring the world of influencer marketing? In this case, a tool like TapInfluencer can help you analyze existing content while also determining what your audience would most like to see from you.