After all, it’s hard to keep any audience’s attention with words on a screen alone. When you pair your words with enticing visuals that support your point and excite your audience or attendees, you’ll find they come away a lot more energized than they were before the meeting started.
Still not convinced of the power of meeting visuals? Consider this from Mersive Technologies:
“Words are not innate to humans. Language processing is an acquired non-native skill. Visual processing, however, is a fundamental skill for which all humans are hard-wired. Infants understand the image of their parents long before they can begin to comprehend words used to describe them. We’re built to process visual information much more efficiently than written or spoken information.
Our minds are more accustomed to processing images than words. As much as ninety percent of the information our brains receive is visual. We’re geared to absorb information visually. It only takes thirteen milliseconds for our brains to process an image.”
Choose Your Meeting Visuals Wisely with These 4 Tips
So, let’s talk more about exactly how you can go about choosing meeting visuals to help your next meeting go off without a hitch!
Choose meeting visuals that make sense
Now, this first point might seem obvious, but it never fails to surprise us how often this simple tip is overlooked: choose meeting visuals that are relevant to the meeting content. As adorable as that teddy bear graphic might be, unless it directly relates to your meeting content in some way, it’s doing nothing but distracting participants.
(Meeting visuals are just one important part of preparing for a meeting. Take a look at this post next for more tips to help you prepare for a meeting like a pro)
We’re not telling you to make meeting participants cry for no reason, but we do think it’s incredibly important to trigger emotion in some way with the visuals you choose. For example, a simple way of doing this could be choosing graphics with real people in them rather than cartoon characters.
As for the purpose of doing this?
Mersive Technologies also explains:
“When you trigger meeting participants’ emotions, you encourage them to engage with the content and retain information. Our visual memory is encoded in the medial temporal lobe of our brains –the very same place that our emotions are processed. Research has shown that encoding for long-term memory storage is highly reliant on semantic encoding (encoding based on meaning and emotion).”
If you’re not using any meeting visuals, still pictures are a great place to start. But if you’re ready to up your game, it’s time to incorporate video or moving graphics into your meetings in some way.
We’re not talking about showing distracting graphics when you’re trying to make a point. But rather, utilizing video wisely when it can further your point or demonstrate an idea. (Another benefit of doing this is that video can display a lot more information in far less time than words or still images ever could!)
If your meetings include polls, don’t forget you can use images in your polls too! Learn all about using image polls with your audience in this post.
Choose high-quality graphics
Another consideration for your meeting visuals is ensuring they’re high-quality. Blurry or outdated graphics take away from any professional element in your presentation. Choose images that match the tone and style you’re going for, otherwise they’ll detract from your content rather than support your point.
Did you know Swift Polling lets you use your own branding, including your logo and graphics in your polls and other audience engagement tools? That way, your content is streamlined and branded exactly how you want it, creating that professional look you’re going for. Find out more here.
Did you learn a lot about meeting visuals in this post?
Here are some related posts you won’t want to miss next:
- Swift Polling PowerPoint Embed: FAQ You Can’t Miss
- How to Make Your Live Polls More Fun
- A Collection of the Best Advice for Productive Meetings: Part 1 and Part 2