One of the great things about modern polling methods is just how many are available to you! Polling software has come a long way, and now that means you can create and distribute polls in a number of ways. Two of the most common methods are desktop and mobile polling. They’re both forms of online polling, but respondents complete the surveys on different devices. The problem is, many survey creators aren’t sure which one is right for them and their surveys. But in this post, we’re going to discuss web vs. mobile polling and which one is best for you.
Desktop vs. Mobile Polling
Before we dive into helping you choose between the two, let’s talk about the basics of each polling method first.
Online desktop polls are a fast and flexible tool for understanding and engaging your audience. They allow you to study participants, collect opinions with quick responses, or do research. Respondents complete these surveys on their desktop devices.
Mobile polls also offer speed and flexibility much like desktop polls. However, unlike desktop polls, they’re completed on mobile devices, including smartphones and tablets.
These aren’t to be confused with SMS polls, in which case a respondent uses a mobile phone (not necessarily a smartphone) to submit their survey response via SMS message. Instead, mobile polls are still completed using an internet or WiFi connection.
Desktop vs. Mobile Polling: What’s Right for Your Survey?
Now that we’ve covered some of the basics of these two polling methods, let’s talk about which one is right for you. Finally, we’ll also cover a comprehensive “best of both worlds” approach worth considering.
First, you need to consider your audience carefully. Are most of them frequent smartphone users? In this case, mobile polls are probably the most accessible option for them. You can help ensure high response rates by opting for a polling method they’re more likely to use.
On the other hand, your audience might use desktop devices more commonly than mobile devices. This could be a group of senior citizens or students who are too young to have their own smartphones. If you’re polling your employees who spend all day in front of their computers, this is another example of when desktop polling makes the most sense.
Survey & Question Length
Next, you’ll also need to look at the length of not only your entire survey, but also the length of your questions. Smartphones aren’t necessarily the best device for reading lengthy paragraphs. That’s why desktop polling tends to be a better route if you’re asking long questions. Similarly, if your questions require long, open-ended answers, these will be easier for respondents to complete on a desktop keyboard.
Alternatively, short, quick surveys tend to better suit mobile devices. Respondents can grab their phone, access the poll, and quickly submit their responses. For short surveys with short questions and multiple choice answers, mobile polling is the way to go!
We’ve already mentioned how certain age groups are more likely to have certain devices on hand. Above all, you need to consider not only the age, but other demographics of your audience before you share a poll with them. For example, just because your respondents are all 80+, doesn’t mean you can automatically assume they don’t have mobile devices. But this is where market research comes in!
(Take a look at this post for some market research tips you can’t miss!)
Before you distribute a survey, you need to be sure your market research is accurate and complete. Based on the results of this research, you can determine not only which polling method is best, but what kind of information to collect as well.
What if You Didn’t Need to Choose Between Desktop vs. Mobile Polling?
Now back to that “best of both worlds” option! With Swift Polling, you can quickly create surveys for respondents to complete on the device of their choice. Right away, this gives you access to a far bigger audience. At the same time, it also boosts response rates because your audience can choose the most convenient option for them.
When you use Swift Polling’s online polling software, you can find out what your audience thinks and let them vote from their computer, smartphone, or mobile device. At the same time, you can choose from a number of different question types. So, whether you’re creating a multiple choice survey, generating a word cloud, or conducting open-ended survey questions, you have all of the options and features you need!
With all of this flexibility also comes speed. It takes only a few clicks to launch your first poll. Then, you can start collecting data just as quickly. You can also choose to share results in real-time with your respondents. Not only does this boost transparency, but it also generates engagement and excitement about the survey content.
There you have it: no longer do you need to choose between desktop and mobile polling. With Swift Polling, you can do it all. Click here to create your first poll for free.