Event Planning Surveys: Best Practices, Tips, & Tricks


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As an event planner, you’re familiar with all kinds of challenges that can be thrown your way. But since 2020, event planners have dealt with more unforeseen circumstances than ever before. From adapting from an in-person to a virtual format, and just about every other challenge you can imagine, event planners need to be able to think on their toes and get creative, even with limited resources. While we’re on the topic of resources, let’s talk specifically about event planning surveys and how they can help.

What is an Event Planning Survey?

No matter what kind of event you’re planning, whether it’s corporate, educational, social, or anything in between, an event planning survey can help it go off without a hitch. After all, whether there are 20 attendees or 20,000, they all have certain expectations and these surveys help ensure you can meet them.

Before we explore some examples of event planning survey questions, let’s first talk about the specific purpose of these surveys in the first place.

For starters, they offer you plenty of insight into the minds of your audience members. Planning an event based on your own preferences is one thing. But when you have attendees counting on you to plan an unforgettable event, you’ll want to know exactly what they expect, how they feel during the event, and what their thoughts are afterward.

It’s also important to keep in mind that when we say event planning survey, this doesn’t just mean conducting surveys before an event. It also includes distributing surveys during an event to find out how attendees are feeling, as well as after an event to hear their thoughts about the event.

On that note, let’s look at some specific question examples depending on the type of event survey you’re sharing.

Pre-Event Planning Survey Questions

  • What time of day is best for you to attend this event? A) Morning B) Afternoon C) Evening
  • Do you have any dietary restrictions we should know about?
  • What do you expect from this event?
  • What would make this event exceptional for you?
  • Have you attended one of our events before?
  • Would you travel to attend this event?
  • Would you prefer a virtual event or an in-person event?

During the Event

  • Is there any information we haven’t covered yet that you would like to hear about?
  • How is the audio/video quality?
  • What are you most excited to see/hear today?
  • How would you rate your satisfaction with this event at this time?

By the way, if you’re conducting a survey during an event, we encourage you to share the results in real-time. This is an effective way to spark conversations and boost engagement among attendees. Online poll makers like Swift Polling let you share your results live as they come in. That way, they can be shared on screen at an event to keep your attendees in the loop.

After the Event

  • What would you rate this event overall on a scale of 1-5?
  • Would you attend this event again?
  • What stood out as the best part of the event for you?
  • How could we improve to make our next event even better?
  • Did you find the content valuable during this event?
  • How would you rate the food at this event on a scale of 1-5?
  • Do you agree this event was appropriately priced based on the value you received? Yes or No

Best Practices & Tip

As you can see, some of these questions involve a voting based on a scale, while others are yes or no questions or open-ended. Any time you want to collect extensive feedback or information, open-ended questions are useful. That way, your attendees aren’t restricted in their responses.

Just keep in mind, open-ended questions can take longer to complete. In turn, this might mean your attendees opt out of completing them in the first place. So, whenever possible, keep your survey questions as short and sweet as possible.

We also encourage you to give attendees a heads up before you distribute an event planning survey. For starters, this helps make sure they don’t skip over it in their inbox! But at the same time, it can also boost response rates because they know you value their feedback.

Finally, we also recommend offering respondents the ability to complete your survey online and via SMS. That way, even attendees who don’t have smartphones or internet access can still complete the survey. Of course, you’ll also want to make sure your surveys are mobile-friendly so they can be displayed on screens of all sizes. (Speaking of online surveys, take a look at this post next)

Luckily, that’s a feature included with Swift Polling. Get to know more about our online polls right here.


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