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How to Use Word Clouds in Your Marketing Strategy

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If you think about what first catches your attention as you’re scrolling through your news feed, browsing online or even entering a room, it more than likely will be something to do with visuals. Visuals hold a lot of power when it comes to capturing your audience’s attention, which is likely a major goal of your marketing strategy. Could a word cloud be the visual you need?

What’s a Word Cloud?

A word cloud is pretty much exactly what it sounds like! It’s an image created out of a cloud of words. These words are placed together in a visually appealing way and are most commonly different colors, sizes, and frequencies.

If, for example, you were to use a word cloud in an online presentation, you might create it based on the concepts you’re discussing.

The largest and most prominent words would be the ones you want your audience to focus on. The smaller and less prominent words would be those associated with the presentation topics, but less important

Word clouds are also super easy to make as there are platforms available online to help you make them. All you have to do is copy and paste in the words you would like to use and your word cloud will be generated instantly!

Most platforms will even allow you to adjust the size, font, and orientation of the word cloud so it best suits your vision.

Why Use a Word Cloud?

It’s likely your marketing strategy is built to catch your audience’s attention and entice them to engage with your brand. Word clouds not only capture this attention, they provide a new way to show your message, not just tell it.

Here are some of the major reasons why you might use a word cloud.

Research Purposes

Word clouds aren’t only great for getting the attention of viewers, they are also an effective way to understand your customers. If you’re to complete a customer survey, it can be great to summarize your findings into a nicely organized word cloud.

This process helps you see the words and phrases that are most common among participants. You can also use it as a way to create a poll or ask a question on your website and then summarize answers into a word cloud to help inform future topics and ideas.

For example, if you have a blog you might post a poll to get your readers input on topics they want to hear about. You can then create a word cloud to point out the most frequent answers and provide plenty of new content ideas!

Social Media Marketing

Social media provides marketers with plenty of opportunity to share and distribute content to valuable audiences. There are a few ways you can use word clouds for social media marketing including:

  • Pinterest Boards: Word clouds are a great way to sum up information visually which makes them great for Pinterest. You could create a board completely out of word clouds in order to display ideas visually.
  • Cover Photos: A word cloud is a great way to mix up your social media cover photo. You can let people know what your brand is all about.
  • Twitter Reviews: If you use Twitter regularly then it’s likely you have a lot of information on your Twitter page. You can create a word cloud to create a Twitter review and show your followers your most popular topics and subjects.

Decoration and Display

Word clouds can be a great way to liven up your decoration or display both on and offline. You could display a word cloud in your office or classroom, or use it as a part of your digital marketing strategy for online advertisements or social media posts.

No matter where you choose to display your word cloud it’s bound to get people’s attention while also providing a great representation of a certain topic or list of ideas.

Creating a Word Cloud with Swift Polling

Swift Polling allows you to create a word cloud based on an open-ended question, and it’s entirely free!

All you have to do is sign up for a free account, create your open-ended question, and ask your audience to send in their answer by text to the phone number associated with your account.

You can then select the presentation mode and have your word cloud displayed to your audience in real time.

Imbedding the link of your word cloud into your PowerPoint presentation is also super easy to do! You select the visualization type and then share the word cloud with your audience in your presentation. Make it as colorful and vibrant as you like!

You can get started on using the Swift Polling world cloud questions feature by signing up for a free account.

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