Did you catch part one of this series? If you missed it, catch up here! Today, we’re back to share even more inspiring corporate event ideas, strategies, and tips to help you upgrade your business events, whether they’re held in-person or virtually.
More Inspiring Corporate Event Ideas, Strategies, and Tips
Goals, timing, and engagement
“The key to hosting a virtual corporate event is to have set goals. What are you trying to achieve? Once you have defined objectives, make sure everyone is on the same page. From there, you need to decide on the right platform for your event. Some lend themselves to advanced moderation tools, while others allow you to co-host with another company.
Also, choose the right time. If you have employees in different timezones, it’s important to take that into account and choose a convenient time for everyone. Then, plan your agenda with speakers, moderators, and activities. Lastly, focus on engagement. Encourage conversation between attendees, as well as participation. You want an active, rather than a passive audience for an event to be considered a success.”
—Jean Gregoire, Founder, and CEO of Lovebox: https://ca.lovebox.love/
Virtual vs. in-person corporate event ideas
“In the case of a physical event, we all know what to anticipate from the moment we walk in. Similarly, the user interface significantly influences participants at a virtual event. To increase sign-ups, the design must capture the audience beginning with the landing page, where visitors establish their initial impression and select whether or not to proceed. Within the event, it’s just as important to make sure our atmosphere mimics the whole live experience of an in-person event or at least comes close to it.
The level of participation largely determines the success of any event. We can use live chat capabilities for one-on-one and group conversations, as well as surveys and polls, to guarantee that visitors may interact with exhibitors and possibly with each other in real-time (and job seekers with employers in the case of career/job-related events).
Further, we can gamify our virtual events, like; we may incentivize particular steps we want our audience to do. Competitions like a scavenger hunt and leaderboards not only enhance the amount of time our audience spends at our event but also assist to leave a lasting image of our company, resulting in higher quality leads and broader reach.”
–David Reid, Sales Director: www.vem-tooling.com
Give corporate trivia a try
“We have a trivia partner who used to come to the office before meeting days and host real-world trivia nights for the team. In-person events don’t always translate well into virtual environments, so we found a few opportunities to change the format a bit to ensure the flow and sequence of the event made sense, while also meeting the evolving needs of employees. The Family Trivia Night, for example, with themed rounds and questions tailored to kids so people could join with the whole family. We created different prize categories and gave one Trivia Night a ‘dress-up with your team’ theme.”
—Admir Salcinovic, co-founder: www.Pricelisto.com
“Set your event marketing goals: What are you ultimately going to get from doing this event? Is it to create brand awareness, to get more sales, to make more money, and make sure that you achieve it by conducting that event.
Use project management tools: Though you have event planners and a lot of people to arrange this event and make sure that this event is conducted smoothly, you will also need the help of event management tools that will save time and help you to get more accurate results and will also save time.
Always think outside the box: Be creative about the event ideas and execution because people are always being creative and this will attract a lot of people towards your brand. Show that you are unique in the market in all possible ways and gain more popularity through such corporate events.”
—Jordon Scrinko, Founder and marketing director: https://precondo.ca/
Focus on engaging employees
“The only way to engage employees in corporate events is to involve them and ensure that they’re not just an endless litany of management speeches about how productive the quarter has been, and how the company is going to utilise the lessons learned to achieve extra growth in the upcoming financial period.
In order to make people feel involved, they need to feel valued and need to be given a chance to tell their stories, and what they’ve learned during the last quarter or year. And, it’s also important to ask employees about the kind of activities that they’d like to see happen at corporate events, which can be achieved by sending out a simple internal poll via email.
Virtual events can be managed the same way, by allowing employees to take the lead and giving them time to talk about the things that they’ve learned about themselves and the company, and creating an online activity schedule that’s been built around employee answers to an internal poll. A company succeeds or fails based on all of its employees, which is why it’s vital to ensure that everyone has a voice at any corporate or business event so that their part in that success can be applauded and appreciated.”
—Chara Yadav, Press Director: www.AskAnyDifference.com