Leaders Tell Us Their Best PowerPoint Presentation Tips (Part 2)


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In part one of this series, we heard from a number of industry leaders about their top PowerPoint presentation tips. (Find it here) The response was so overwhelming that we simply couldn’t fit everything into one blog post, which is why today, we’re sharing part two. 

More PowerPoint Presentation Tips from Leaders

In this post, you’ll discover even more PowerPoint presentation tips for you to implement at your own organization to create unforgettable presentations.

Tip #1

First, we spoke with Anthony King, the CEO of Transport Executive about his top tips for creating a clean and productive presentation:

“It is very easy to make a presentation that is not clean. There are many simple tips to help you avoid making these mistakes:

  • A good outline helps keep track of the main points of your presentation and the timing of each slide.
  • You can create an outline of a presentation using Powerpoint’s Outline View. This feature lets you save and modify the text on each slide in the presentation.
  • Ideally, your presentation should be viewed on a large screen or a small projection screen to keep the audience in mind when making slides.
  • The sizes of 16:9 and 4:3 slides are very different when combined into a larger presentation.
  • Use this guideline to limit the amount of information that you include in each slide. It will make the content easier to digest.”

Tip #2

Then we heard from Kyle MacDonald, the Director of Operations at Force by Mojio about taking a thoughtful approach to your PowerPoint presentations:

“In my experience, PowerPoint presentations work best when they’re properly paced, accompanied by great visuals, and full of surprises. Your presentations should tell a story. If you’re just slapping words, numbers, and graphs on slides and clicking through as you talk, you’re missing the point.

Make use of delayed slide elements so you can engage the audience with new points. Use high-quality, high-contrast images to accompany your text so you’re not just sharing boring slides. Have setups where you ask questions and payoffs where you answer them.”

Tip #3

Next, Brian Donovan, the CEO of Timeshatter speaks about the importance of making sure your PowerPoint presentations are interactive:

“Whenever I am presenting a PowerPoint, I make it interactive. No matter what type of content the presentation contains, if people have to just sit and listen to someone lecture for an extended amount of time, they will get bored and zone out. So, I try to include interactive content like polls, fun quizzes, and places for input. Depending on the PowerPoint and who I am presenting to, sometimes I will even include small prizes to keep it light and fun.”

Tip #4

Then it was time to hear from Katherine Brown, the founder and marketing director at Spyic about how important compelling visuals are in a PowerPoint presentation to keep your audience engaged:

“To keep the audience interested, make the presentation visual and use compelling images. Using only text in the whole PowerPoint presentation, one slide after another, is monotonous. Instead, include graphs, photos, videos, and charts. 

When presenting, relate to a personal experience or a recent event, make a humorous observation, and ask questions that provoke the audience. Avoid jargon and vague references since users cannot look back over the text and figure it out. In my experience, if people do not understand a presentation, they get bored, and their thoughts wander away. 

Over the years, I have learned that it is essential to go off script and relate to something different or tell a relevant story. Simply reading out the document and plainly describing its content will not keep the listeners captivated.”

Tip #5

Finally, Lynda, the co-founder of Numlooker shares several insightful tips for creating memorable presentations: 

“I believe that preparing a well-crafted, engaging PowerPoint presentation can be an invaluable tool to promote, sell, or explain a product or service. I often refer to PowerPoint presentations as the new marketing funnel.

That said, it’s also essential for all of us to realize that the art and science of PowerPoint have changed dramatically over the past decade. It’s no longer sufficient to use a generic template and linearly present your information with little or no interactivity.

In that vein, let me offer a few tips for creating PowerPoint presentations that genuinely appeal to today’s audiences.

  1. Respect the viewer’s time: Don’t waste it. Don’t use slides full of text or filler information with no real value to the story you’re trying to tell – it only diminishes your credibility and wastes your audience’s time. Get to the point quickly and with as little fluff as possible.
  2. Make it interactive: If you’re going to tell a story, make your presentation a two-way conversation rather than a one-way presentation. Ask for feedback and data to be entered at specific points in the presentation. That helps build a collaborative relationship with your audience and encourages them to become more engaged in presented content.
  3. Use color wisely: Black, white, and grey are good colors for PowerPoint slides but don’t forget the value of color. Color can draw attention to the text, highlight important aspects of a chart or graph, or even create subliminal emotional responses that are hard to explain.
  4. Spice it up: Add photos or illustrations that illustrate your key points. And if you use the new animation features found in PowerPoints 2007 & 2010, even better! Anything you can do to make your presentations more visually appealing will help keep your audience engaged.”

Looking for even more PowerPoint presentation tips?

Here are a few more article you won’t want to miss: 


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