The Benefits of Using Image Polls with Your Audience


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If you’re already using live polling with your team members, employees, customers, students, or other groups, you’re already ahead of the game. By now, you know just how effective polling is for engagement, education, and collecting feedback. But one of the specific strategies you might not have tried yet is using image polls!

Today, we’re going to tell you all about image polls, including their benefits and how to create polls with Swift Polling.

Let’s go!

What are Image Polls?

We’ll begin by covering exactly what image polls are.

Image polls or “image-based surveys” have the same purpose and function of text-based polls, but they rely on images rather than just words to get the job done. However, it’s not only images these surveys tend to use. They combine images with text to make polls more engaging and exciting.

For example, you could ask students to select from a collection of four pictures which one is the first President of the United States. Or, you can use an image-based survey as an icebreaker and ask participants to select the emoji that most closely relates to how they’re feeling today. 

If you’re collecting feedback for an upcoming project, you can also use image polls with different mock-ups, options, or color schemes to an upcoming renovation to the office, for example.

Benefits of Image Polls

Now, let’s explore some of the benefits of implementing image polls into your workplace, classroom, team, or organization.


Especially with young children, images can be beneficial for helping capture their attention and understanding. Using bright colors and exciting images will help you spark their curiosity, and they can also be used alongside words to help provide context for that word.


Images can invoke a lot more emotion than words in some cases. How does this relate to image polls? Well, let’s say you’re polling a group about different options for an upcoming ad your brand is running. You want to find out how the ad makes respondents feel, so you choose images that represent feelings, rather than simply having them select from words like “sad,” “bored,” or “entertained.” 


Let’s face it: if you’re running a lengthy survey, keeping your audience’s attention can be a challenge. One way around this challenge is piquing their attention with the help of images. There’s nothing quite like a colorful image for capturing respondents’ attention, and you’ll often find this is one of the best-kept secrets for boosting engagement and participation in your polls. 

Enhanced learning

Consider this: “The average person responds far better to visual information compared to just plain ol’ text. Whether you’re buying a product or revising for an exam, visual stimulation over text translation allows the brain to consume the material with more consummate ease.”

With that in mind, it’s no wonder image polls are used in classrooms all over the world. But keep in mind, it’s not only with students these polls are useful. Anytime you want to boost subject knowledge, understanding, or retention, adding images to your polls can help get the job done. 

Create Image Polls with Swift Polling

Finally, let’s talk about how to create polls with images with Swift Polling so you can implement this strategy for yourself

  • When you first log in you will see an empty questions list. You can create a new question by clicking the “Create your first poll” button in the center or “Create poll” on the left-hand side.
  • You will see a tab with three question types:
    • Multiple choice (poll)
    • Open-ended (for Q&A sessions and many more)
    • Word cloud (relative popularity of responses among the audience)
  • Select one of the question types and proceed to create your question. This is where you can add images to your questions.
  • Once you are done, click the “Launch” button or “Save & New Poll”.

Now your audience can start participating!

If you have already created a poll and now you want to go back and add or change the image, you can do that too!

To do that, choose the desired poll in the “Polls” list and select “Edit” in the pop-out menu as shown below.

Then, you can change different settings, including:

  • The question itself
  • Answer options
  • Answer option images (web)
  • Polling template (web)
  • Add or remove options

And many more.

Ready to create yours? Click here to sign up for a Swift Polling account today!



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