Effective audience engagement is a vital part of any conference, seminar, workshop, or meeting.
Presenters very often don’t pay enough attention to the techniques of audience engagement. Some of them think that just presenting the information that they compiled long before the event can be enough. But in that case, the whole event becomes just a waste of time, as an engaged and satisfied audience is a KPI of a successful meeting.
Attention spans have become increasingly short and every presenter has fewer minutes to spark attendees’ interest and grab their attention.
For that reason, I have rounded up some useful techniques of effective audience engagement such as a well-designed introduction, a live polling app, and more. Let’s discuss them in more detail.
1. A well-designed introduction
It is very important to capture the audience’s attention from the first moment of your presentation and keep it for the duration of the event. For that, you can start your speech with:
So, use these precious opening moments to keep your audience involved and focused on the topic from the first moments of the event.
2. Make it visual
Visual elements engage attendees by expanding their comprehension, providing aesthetic attractiveness and making the material much more memorable and catchy. When it comes to grabbing the attention of the audience, visual approaches work better than verbal and written ones. Let’s see how your message can be presented through visualization:
All of these techniques will prevent your audience from getting bored and help them retain the information better.
3. Encourage interaction
One of the powerful techniques for effective audience engagement is conducting live polls. People don’t like to just sit and be talked at during the whole meeting. So don’t make your event a boring monologue, use innovative technologies to actively engage attendees.
Unlike kids, adults like quizzes and consider them challenging and entertaining. Use a live polling app to create quizzes with fun and educational questions — and let your audience share their opinions and experiences.
To conduct free live audience polling and make quizzes easy and interactive, use Swift Polling, a live polling app which has many advantages:
Incorporate fun and interactive quizzes in your event as an entertaining and engaging break to your one-way speech.
Running a short Q&A session in the middle of your talk rather than waiting to finish the presentation will ensure that each member of your audience is engaged throughout the event and has the opportunity to ask questions that can be forgotten at the end of the event.
You can also use a live polling app such as Swift Polling for simultaneous question collection. Attendees can submit their questions and feedback through a number, which is used also for a text poll. Then you will moderate the questions to answer them throughout the presentation.