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Using Polling Data to Shape the Future of Your Business

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Business decision-making will always have its challenges. As a leader, it’s virtually impossible to make everyone happy with each decision you make. But a surefire way to ensure the majority or your customers, clients, or team are satisfied with your decision? Getting their feedback and opinions to help you make these decisions in the first place! And perhaps it won’t surprise you that one of the best and most effective ways to gather this information is collecting polling data.

Using Polling Data to Shape the Future of Your Business

The truth is, polling data is useful for a lot more than just getting opinions. Based on the information you collect with polls, you can actually shape the future of your business…and even your industry. 

Modern Business Decision-Making

What does your current business decision-making process look like? In today’s modern world with the influence of globalization, integration, and technological progress, it might be more challenging than ever. 

In business, your decisions tend to fall under one of three categories: tactical, operational, or strategic.

As Lumen Learning elaborates: “Strategic decisions set the course of organization. Tactical decisions are decisions about how things will get done. Finally, operational decisions are decisions that employees make each day to run the organization.”

Depending on the decision you have to make, you’ll have different ways of doing so. But one thing that’s common across all industries and no matter what kind of decision that needs to be made is this: making informed decisions!

Of course, some decisions need to be made quickly. It’s not always possible to collect polling data or perform other kinds of research first. But in many cases, it is possible to do your due diligence ahead of time. And can you guess the result? A more effective business with happier employees and customers. 

While the modern business world does have certain complexities, it also comes with a number of advantages when it comes to decision-making. Most notably? The use of technology to gather data. 

Live Polling Data for Business Decision-Making

Today, leaders have the ability to hear from thousands of customers or employees in a matter of seconds. While this certainly can contribute to unnecessary noise when you’re operating your business, it also comes with a number of advantages. 

Remember those “quick” decisions that need to be made? Well, if you’re able to collect data just as quickly as these decisions need to be made, you’re setting yourself up for success.

And that’s where live polling for business decision-making comes in. 

With the help of live polling data, you can instantly hear from your employees, team, audience, or any other group whose feedback will be valuable to you. 

Sometimes your gut instinct simply isn’t enough. Especially if you’re convincing key stakeholders of why and how you make the choices you do! Instead, you need reliable data backing your every move. With SMS or web polls, you can not only collect this data in the blink of an eye, but you can share it just as quickly.

How to Use Live Polling Data for Your Business

Now that we know more about the power of polling data for making better business decisions, let’s cover some practical applications for using live polls at your organization. 

With Employees

Planning to make some big changes at work? Choosing between different healthcare plans? Not sure whether a return to in-person work or remaining remote is best for your employees? These are all tough decisions to make. Especially when you know these decisions can shape the future of your organization and you risk disappointing people who work hard for your business each day. 

But what if you could hear from them in a simple, anonymous, streamlined fashion? 

Creating a simple SMS or web poll lets you do just that. You can distribute this to your employees and instantly hear from them about where they stand on a certain issue.

That isn’t to say the data you collect is your answer to everything. Of course, as a leader, there will be times when you have to make an unpopular decision. That’s why you’re the leader, after all. You have the insight and experience others might not have access to that affords better decision-making on your part. 

With Your Customers

Live polling data is also a great way to show your customers or clients you’re listening. Even better, if you share these results and act based on what you gather, this goes a long way for building trust. 

For example? Create a poll for your existing customers about what they’d most like to see next and have them pick between two products you are testing. You might find the vast majority is far more interested in one product over the other. Rather than operating off of your gut feeling, you have actionable polling data you can apply to the business decision-making process!

 

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